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Music Marketing Consulting
A Music Marketing Consultant saves you money, time, and effort! | Hip Hop Business Advisor A Step-By-Step Guide to Starting, Marketing, & Profiting An Independent Record Label! | The Music Business Bible
A complete system for releasing, marketing, & managing Independent music. | Ultimate Awareness Campaign
90 Day Ultimate Music Marketing Awareness Campaign that Kicks Your Music Sales into Over Drive! |
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News & Recent Activities
The Call - Sacramento, California
Jai has been hired as broadcast mix engineer for The Call. Over 500,000 Christians are expected at the capitol building and lawn for this 10th anniversary extravaganza. Jai will handle all audio recording and broadcast mix duties. Recorders will be Pro Tools based tied to a Yamahaa O2r 96 console.
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New Book Coming Soon - Hip Hop Studio Advisor
Hip Hop Studio Advisor is a complete guide to starting, marketing, managing, and profiting an Urban, Hip Hop, Rap, or R&B recording studio. Book will hit the online store Sept. , 2010 and will be packed with step by step direction, real world examples, needed contracts to run a successful studio, and a huge resource section to help you succeed. Hip Hop Studio Advisor has been written as an easy to understand step-by-step guide to running a successful recording studio in the urban market. Keep checking back to reserve your copy!
The Music Business Bible - Publicity Tour Kicks Off August 1, 2010
Starting Aug. 1, 2010 Jai will hit the road in a nation wide publicity tour. Tour includes radio, studios, music retailers, book stores and more. Watch for your City to be added soon! Tour includes in-depth music marketing and awareness seminars, DIY step-be-step merchandise table set-up and marketing mini-seminar, and guest speakers. Learn more about Jai's new book "The Music Business Bible"
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S.Y.T.Y Entertainment Hires Jai Hutcherson as Label Consultant
Patricia Knight, CEO of S.Y.T.Y Entertainment, is doing big things in the DC area. The new Hip Hop, R&B, and Gospel label is kicking off with a bang. The new studio is under construction now and will be up and running soon. Keep an eye on S.Y.T.Y Entertainment all summer long as we help kick start the label and get the exposure, awareness, and buzz needed to launch the labels first artist!
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- What A Consultant Does
- How A Consultant Gets Paid
- What to Expect
- Good -vs- Bad Consultants
- How Long Does It Take
What A Consultant Does
A music consultant provides music industry information to artists, groups, and labels and shows them how to use that information to create buzz, drive sales, and increase fans. A music consultant generally does not do the work advised. A music consultants main objective is to help push a project with enough momentum to go beyond the hump of local success and through to national recognition. An artist, group, or label hiring a music consultant can only expect to get as much out of a consultants advise as they are willing to work. Meaning: hiring a music consultant and not following through or putting the effort into acting upon the advise of the consultant is simply a waste of time and money!
How A Consultant Gets Paid
Music consultants charge a set fee. They do not get paid on the back end or when an artistmakes money. This is due to the fact that the consultant does not do the actual work advised, the artist, group, or label does the actual work. Consultants charge a flat fee because they can not control the actions or inactions taken on the advise they deliver. Many up and coming artists feel that a consultant should only get paid when they do. That is the job of an artist manager. This is because an artist manager is directly responsible for managing the actions and activities of an artist ensuring an artists career is moving forward at all times. In many cases a manager will directly take the action themselves or hire then manage outside vendors to handle the work load.
What to Expect
Nothing! Hiring a Music Consultant does not guarantee you anything what so ever except that you will get the information you need to create buzz, sell more CDs, and attract fans faster. This is the music industry. There are no guarantees. If you are currently talking to a music consultant that guarantees you anything... run! Yes, good consultants know what works, most of the time, but what they really know how to do is read failures and determine what will work for your particular project. Music marketing is all about trial and error and knowing what to do next. The only way a consultant knows what to do next is by tracking efforts and looking at the results. A good consultant will have many strategies and will openly discuss the steps that will be taken and in what order they should be acted upon.
Good -vs- Bad Consultants
There are plenty of good music consultants out there. But there are just as many, if not more, bad consultants you need to avoid. What seperates a good consultant from a bad consultant is the information they have and how they use it. A good consultant will share their information with the client. They have no intention of working a project with no end in sight. A music consultant becomes more popular with each new project that succeeds. For this reason, a good music consultant will only want to work with a client for a few months at a time on each new project. A bad consultant on the other hand, will keep all information guarded and want to continue a project until the money dries up. A good consultant will have many, many pages when doing a search on google for their company or personal name with little or no negativity. A bad consultant will either have nothing show up with a google search or negative pages urging you to avoid their services.
How Long Does It Take
A typical music project takes about three months to get rolling. A good music consultant will ask for a minimum of a three month commitment from a new client. In reality, your project will take anywhere from 4 to 7 months to really get the national exposure a consultant can obtain. In most cases, an artist, group, or label should be able to "go it alone" will little supervision after about 3 or 4 months of working with a consultant on a daily or weekly basis. This does not mean you should stop utilizing your choosen consultant. It means that your costs assicialted with a consultant should go down as the project continues and you learn the ropes. After your first full project push you should have enough information to do the basicis on your own and only need to hire a consultant on an "as needed basis."